Why Hire RayCollective?
Marketing is free...
...if it works. So you won’t judge the success we deliver by increased conversion rates and lead volumes or the award you get for your latest trade show booth design or new company website. Instead – judge us simply by the added revenue we help you earn.
If you're not everywhere, you're nowhere.
Decisions are no longer inspired by single touch points. It’s an omni-channel experience where influence is achieved over time as people consume content across devices and mediums. We make sure it all lives and works in perfect harmony.
Reduce reliance on email.
It's on the ropes. The list of charges against email is lengthy. Unfortunately, most marketing infrastructure and best practice articles still center around list building and the use of email for storytelling. There's a better way.
Attention ain't where it used to be.
The average person is bombarded with 88 emails a day, 34 texts and 27 alerts on their phones.
The days of placing a Google PPC ad, getting a click and gaining an actionable lead are rapidly
waning. Google won't tell you that. But we will. There are still just 24 hours in a day, yet nearly twofold the digital distractions from just 3 years ago
. Simply put, people are clicking less on obvious advertisements far more on interesting topics. Here's another hint: people fill every spare minute checking Facebook, usually on their phone (27 minutes a day, actually).
Market smarter than your competition.
Some companies are pushing through declining PPC results by throwing even more money at it, driving costs up and creating even more competition for eyes that aren't really even looking. And they're doing it all to squeeze out colder leads they'll have to nurture (using email, no less). Wouldn't it be nice if every lead was already nurtured?
Your growth is only possible with steady and increasing flow of quality prospects.
We do it using a full-stack marketing approach that starts by building your base of active “listeners” – an eager audience engaged and interested in what you have to say. After all, even with the best story, you can’t sell something to an empty room.